Privacy Policy

Last updated: 28 August 2026

This privacy policy explains how Kaizen Cars Detailing Ltd uses personal information when you visit kaizencars.co.uk, contact us or book a service.

1. Information we collect

Depending on how you use the website or contact us, we may collect:

• your name, email address, telephone number and postcode;
• vehicle information, service requirements, preferred dates and messages;
• photos you choose to send for assessment or quotation;
• booking, service, invoice and payment records (we do not ask you to send card details through the website);
• technical information such as IP address, device/browser information, pages visited and consent choices;
• communications sent through the contact form, email, telephone or WhatsApp.

2. How we use your information

We use personal information to:

• respond to enquiries and prepare quotations;
• recommend, arrange and deliver mobile valeting or detailing services;
• manage appointments, customer service, invoices and business records;
• protect the website and prevent misuse or spam;
• measure website performance and advertising effectiveness where you have consented to non-essential cookies;
• comply with legal, tax and accounting obligations and establish or defend legal claims.

3. Lawful bases

We rely on one or more lawful bases under UK data-protection law:

• Contract: to take steps at your request before a booking and to provide an agreed service.
• Legitimate interests: to run and protect the business, answer enquiries, maintain records and improve service, where those interests are not overridden by your rights.
• Legal obligation: for tax, accounting and other statutory requirements.
• Consent: for non-essential analytics and advertising cookies, and where consent is otherwise required. You may withdraw consent at any time.

4. Cookies, analytics and advertising

The website uses essential technologies needed for security and operation. With your consent, it may also use Google Analytics 4, Google Ads conversion tracking and Meta Pixel to understand visits and advertising performance. Non-essential tracking should remain blocked until you make an active choice through the cookie banner.

You can accept, reject or change optional-cookie choices using the consent controls on the website. Withdrawing consent does not affect processing that took place lawfully before withdrawal.

5. Contact forms, email, telephone and WhatsApp

Information you send is used to respond and manage the requested service. WhatsApp is operated by Meta and your use of it is also subject to WhatsApp’s own privacy information. Please avoid sending unnecessary sensitive information. Vehicle photos may contain number plates, faces, locations or other personal details; send only what is relevant to the assessment.

6. Who receives information

We may use trusted service providers that support website hosting, email, forms, analytics, advertising, IT, accounting and professional advice. They may process information only for the relevant service and under appropriate obligations. We may also disclose information where required by law or to protect legal rights.

Google and Meta receive analytics or advertising data only where the relevant consent has been given. We do not sell personal information.

7. International transfers

Some technology providers may process information outside the United Kingdom. Where this happens, we rely on a lawful transfer mechanism and appropriate safeguards required by UK data-protection law, such as adequacy regulations or approved contractual protections.

8. Retention

We keep personal information only for as long as reasonably necessary for the purpose collected:

• unconverted enquiries and quotation information are normally reviewed and deleted after up to 24 months;
• customer, transaction and invoice records may normally be retained for up to six years where needed for accounting, tax or legal claims;
• photos used only for assessment are removed when no longer needed, unless they form part of an agreed service record or you separately permit their marketing use;
• cookie consent records and analytics data are retained according to the configured consent and platform settings, then deleted or aggregated.

Specific information may be kept longer where law requires it or a legal dispute makes this necessary.

9. Your rights

Subject to legal conditions and exemptions, you may have the right to:

• ask for access to your personal information;
• ask us to correct inaccurate or incomplete information;
• ask for deletion or restriction of processing;
• object to processing based on legitimate interests or direct marketing;
• receive certain information in a portable format;
• withdraw consent at any time;
• complain to the Information Commissioner’s Office.

To exercise a right, email info@kaizencars.co.uk. We may need reasonable information to confirm identity before acting on a request.

10. Complaints

Please contact us first so we can try to resolve the issue. You can also complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint/.

11. Security

We use reasonable technical and organisational safeguards appropriate to the website and the information handled. No online system is completely secure.

12. Children

Our services are not directed at children, and we do not knowingly collect children’s personal information through this website.

13. Changes to this policy

We may update this policy when the website, services or legal requirements change. The latest version and update date will appear on this page.